In Pursuit of the Bonfire

From the mid-19th century California Gold Rush to the turn-of-the-20th century cinematic fame of Hollywood, the furthest-west segment of the United States has inherited the legacy of the New Frontier. Today, the San Francisco Bay Area serves as the nexus of American utopianism, home of Silicon Valley and the dot-com frenzy, haven for hippies new and old.

I seek not to conclude my research of online social networking, but to extend its implications and apply it toward understanding the interconnected mysteries that keep me captivated by anthropology. The literature of cyberspace has quite literally predicted the future now within which we are currently living. The first step, then, is to become familiar with this literature, ranging from science fiction books and films to new ways of crafting contemporary folklore through the use of modern media technologies.

I've been chatting with James Curcio, author of Join My Cult! and, more recently, Fallen Nation. They're also on my summer reading list, and fit quite neatly into the literature I'm looking to submerge myself in (indeed, our chats have been a substantial part of the inspiration behind this post). I'm hoping to contribute to one of his new projects, Mythos Media, which seeks to produce contemporary myths in new ways through the use of new media. Thus, the second step is my own active participation in storycrafting, immersing myself in the mythology of the future-now and constructing parables utilizing new technologies.

From the open source culture of the Internet to the gift culture found at Burning Man and psytrance parties, the mythological legacy of California depicts all the essential dramaturgical elements: a paradisiacal land of angels and devils replete with struggles for power, legitimacy, and authenticity in an age where the world stands poised on the brink of apocalypse, anxiously awaiting salvation in the form of a charismatic prophet, a new world order, scientology, etc;

Or global consciousness.

The third and simultaneous step is a paper I am currently writing for an edited collection on psytrance culture, entitled Weaving the Underground Web: Neotribalism and Psytrance on Tribe.net.
Essentially, I'm building on the segments of my thesis that dealt with Tribe.net and subcultural capital theory, discussing the ways in which members of Tribe.net utilize the site as a facilitator of local scenes as well as a conduit for the spread of a global subculture.

The culture of the New Age (defined by Steven Sutcliffe [2003] as "a diffuse collectivity of questing individuals") circulates through the intersection of a wide array of beliefs and lifestyles that coalesce with the aid of such liminal spaces as the internet and international psytrance gatherings. Today, this mythology pervades in American popular media, which circulates readily on a global scale. Proper experience of this "global underground" is thus twofold, entailing both online ethnography of Tribe.net as well as adventures around the world- but that will probably have to wait until I find a Ph.D program suitable for this project. That would be step four.

Comments, suggestions, conversation welcome and encouraged.

The Virtual Campfire: An Ethnography of Online Social Networking [online]

I've been a bad blogger recently, and hardly a functional human being- this state of total liminality is both extraordinarily liberating and incredibly frustrating. I graduate on Sunday. If you would like to experience the fruits of my yearlong labors, I encourage you to check out the electronic version of my thesis, which I plan to add interactive features to in the future (I'm thinking more along the lines of a wiki than this rather average website). If you do read it, drop me a line and let me know what you think! I'm always eager to hear fresh perspectives and related stories.

A thesis submitted to the Faculty of Wesleyan University in partial fulfillment of the requirements for the degree of Master of Arts in Anthropology.

Based on five years of participant-observation on the social networking sites MySpace, Facebook, and Tribe.net, The Virtual Campfire explores the increasingly blurred boundaries between human and machine, public and private, voyeurism and exhibitionism, the history of media and our digitized future. Woven throughout are the stories and experiences of those who engage with these sites regularly and ritualistically, the generation of "digital natives" whose tales attest to the often strange and uncomfortable ways online social networking sites have come to be embedded in the everyday lives of American youth.

Survey on Online Social Networking Habits!

I am conducting a short survey for users of Facebook, MySpace, and/or Tribe.net.

Your participation in this survey is entirely voluntary, and you may terminate participation at any time prior to the completion of this survey without penalty. Please understand that the information you provide will be viewed only by the researcher, and that any responses published will not enable identification of me in any way.

Questions and concerns can be directed to Jenny Ryan (researcher) @
jaryan@wesleyan.edu.
Further information and future publications can be found at http://webnography.blogspot.com

I Agree, Continue to Survey!

Log the Second

I ran across an interesting thread on Tribe.net yesterday entitled "What is Technoshamanism?" You can read it here, but in a nutshell, the respondees described technoshamanism as a means of uniting the past and the present, or the spiritual and the technological. From dancing around a bonfire to the beat of the drums, to dancing all night long to electronic trance music, the end goal is a spiritual connection to the universe that dates back to the beginning of humankind's time on this planet.

I have to simply marvel, at times, how meticulously the system of Facebook is run. Nothing is deleted, all is stored. Upon deleting my Facebook account, I learned that the moment I logged in again, my entire account- the photos, the messages, the wall posts- would be rekindled from my momentary lapse of Facebook identity, as if I had taken a vacation... which, admittedly, I had.

The new frontier for individualism, the virtual frontier, is at this point still an open one. However, as this sphere becomes increasingly dominated by large corporate networks, understanding the illusory nature of agency is critical. John Barlow's Declaration for the Independence of Cyberspace has never been more poignant.

On Technoshamans and the Rise of Neotribalism

Asked to attempt a summation of the online social networking community known as tribe.net, I have taken to replying with the single phrase, "technoshamanism". It seems the word has not yet been taken up by many, so I'll attempt a definition here.

(For a little background information, you'd be keen to check out a term project I worked on for my Anthropology of Dance class, entitled "The Trance Dance Experience".)

A technoshaman is one who integrates modern technology into primordial practices in order to induce transcendent experiences. Now, such a description evokes remnants of that anthropological black mark- the noble savage- and thus I proceed with caution, unwilling to romanticize:

Technoshamanism seeks to rediscover the roots of human experience while utilizing modern tools. Such tools can range from repetitive electronic music, to synthetic drugs, to new technologies such as biofeedback. The states thus induced might range from supersensory to meditative. Modern "rave" culture (and I use this term with caution as well, for the rave scene has become inundated by the mainstream, thus necessitating an emergent subculture(s)) incorporates just such tools to achieve just such states, and where site and ideology merge, we have our subculture.

Regardless of terminology, the essence of such subcultures is the pursuit of the collective unconscious, consciously realized and enacted. When I say "neotribal," I refer to the tribal experience as it is recreated in the modern day. Safe spaces are created through collective artistic action; drugs consumed that serve to enhance feelings of empathy, community, clairvoyance, and/or transcendence; music played that serves to enhance said feelings and provide the collective pulse. This occurs with varying degrees of success, depending on whether individuals collaborate effectively to achieve the same goals.

The Internet is, quite naturally, one of those modern technologies that is utilized by technoshamans as a means of tapping into the collective neural network. As it exists apart (or, at the very least, disjointed) from time and space, the shape and texture of the Internet resembles that of technoshamanism itself. That's all I've got for now.

The Sociocultural Appropriation of Web 2.0?

I was notified via Tribe.net today of a new online startup by Daniel Pinchbeck (Technoshaman, Wesleyan dropout, and author of Breaking Open the Head and 2012: The Return of Quetzalcoatl), Reality Sandwich. The site is to begin as an online magazine dedicated to the "re-imagining" of an intentional, international community of new-age shamans and neo-hippies. It is planned to evolve into an extensive, global social networking site. Among the first articles can be found discussions of the "ethnosphere", an interview with Abbie Hoffman, 21st century shamans, a "recipe for happiness" and an article about the practical application of digital utopian ideals in Web 2.0 communities:

My primary focus in blog will be the ongoing struggle to create an Internet that serves the public interest, one that incorporates the highest ideals that the evolution of web 2.0 points toward. I will watch the industry and I will watch the tech watchers and give you my honest perspective. I will tell you about companies that are doing good work and trying to improve things, and alert you to those that are being sneaky. In the same way as buying green produce supports and helps people make deeper changes in industry practices, we can vote with our on-line attention and dollars, giving our business to those online companies who put you in the middle of the picture.

Pinchbeck is a controversial figure in New Age discourse, and has been described by many as a modern-day Timothy Leary, though Terence McKenna is a more appropriate comparison. His ambitious goals to evolve the global consciousness through the appropriation of technology and communication practices is reminiscent of Stewart Brand's Whole Earth Catalog (see From Counterculture to Cyberculture, part 1 and part 2).

Implications for Research
Is this a new stage in the rise of digital utopianism? Are we witnessing the rise of technoshamanism? How does this New Age subculture find strength in global, online communities (such as Tribe)?