Arranged-Marriages Online, Social Network-Style

Several months ago, someone told me about social networking sites that function as matchmaking tools for arranging marriages- a cultural practice that is common for nearly half the world's population, including India, China, and Indonesia, as well as Hindus, Muslims, and Buddhists. In a fit of brainstorming for my next research project, this conversation came to mind and I quickly discovered Shaadi.com, an Indian version of an online dating site. Curious, I filled out a profile of my own to see what kinds of categories one could choose amongst for self-representation.

Well, first of all, it's clear that most of the profiles on the site are filled out by parents, who are traditionally responsible for the search for and approval of potential husbands and wives. Among the more salient identity markers are Religion/Community (Hindu, Muslim, Christian, Sikh, Jain, Parsi, Buddhist, Jewish, "No Religion," "Spiritual- Not Religious," and "Other), Education, Profession, and Lifestyle (diet, smoking and drinking habits). Arranged-Marriages are ideally between two members of the same caste or sect, and Shaadi.com certainly covers the gamut. Potential matches are also frequently judged by education level and profession, as well as the aforementioned "lifestyle habits," which are heavily informed by religious beliefs.

A few other things I learned about while creating a profile on the site:

• The alignment of the stars at one's birth determines if a person is a Manglik, and Shaadi.com inquires as to one is. In Indian astrology, Mangliks are destined for difficulties in marriage. In order to balance out these negative forces, it is often suggested that a Manglik marry another Manglik, based on the idea that two negatives make a positive. Astrology in general is quite important for many Indians, especially Hindus, when it comes to marriage, and Shaadi.com users may incorporate a variety of astrological readings in their profiles.

• Like pretty much every social networking site, one can fill in an open-ended "About Me" box. However, on this site, there is also a significant section called "About My Family." Shaadi.com offers a few pointers for users filling out this section, the first of which suggests describing the family's outlook and approach towards life. Early on in the registration process, one could select whether her "Family Values" are traditional, moderate, or liberal. Clearly, the degree to which one's family embraces more traditional or more liberal attitudes and values has a significant effect on the matrimonial process.

• Admirably, the site also inquires about users' HIV status. Though figures place the percentage of HIV-infected people in India at a seemingly minute 0.36%, with the country's enormous population this amounts to between 2 million and 3.6 million Indians living with HIV. While there is some evidence that the rate of infection is currently declining, likely due to successful prevention and awareness campaigns, there is also plenty of evidence to the contrary. Given the rampant fear and stigmatization of HIV-positive individuals in communities everywhere, marking oneself as HIV-positive on the site likely drastically reduces one's chances at finding a spouse. However, as with both Mangliks and "Special Cases," another profile category wherein one can indicate mental and/or physical handicaps, the site makes finding others who share their "condition" a much easier process in many ways.

This semester, I am taking only one class as I complete my graduate thesis, the last class I will ever take at Wesleyan: Nationalism and the Politics of Gender and Sexuality with Professor Kauanui. Like most of the classes I've taken, I'm to conduct a semester-long research project, giving me the opportunity to conduct another mini-ethnography related to online social networking. As such, I'll be regularly posting my most pertinent and interesting findings. Stay tuned!

Intercises of Cyberspace and Subjectivity

It has become clear to me that the value of this ethnography lies not in my description of experiences, but rather in elucidating the myriad shifting possibilities that emerge in the highly intersubjective field of discourses. As my research has deepened, the one thread that ties these discourses together is the pervasive feelings of anxiety evoked by the blurred boundaries between subject and object, voyeur and exhibitionist, human and machine, reality and imagination. All technologies extend the possibilities of humankind, and in turn, they become humanized and embedded in everyday experiences. However, at times technologies may seem alien and incomprehensible, instigating fear and a sense of powerlessness. The sense of agency felt as one “types oneself into being” through the creation of a publicly viewable online profile can quickly be negated by the discovery that this personal freedom comes with the cost of possible persecution by unintended audiences, such as potential employers and legal authorities. What occurs is a split of selfhood, a temporal shift of identity from intentional author to victimized object of the gaze.

Despite the existential anxieties that arise frequently in everyday discourse, many celebrate the Internet for its potential to democratize information. The perceptual difference between the democratization of information and the invasion of personal privacy lies in the degree of power individuals perceive themselves as having over the medium, as well as the extent to which they feel the medium has power over them. A common way of regaining control and agency when confronting one’s own powerlessness is with words and thoughts, projecting apathy or distaste and finding affirmation through others. Feeling a loss of connection, my friend described her adolescent brother as “consumed by MySpace, his gaze never turning from the computer screen”. For her brother, it is likely that MySpace conveniently fulfills his youthful desire to hang out in a space safe, away from the judging gaze of his family. To reject or criticize is to reclaim one’s subjectivity, or at least portray oneself as the author of one’s own meanings.

Years ago, I endeavored to learn Swahili and travel to Zanzibar for fieldwork. As I became engaged with the actual practice of writing ethnography, however, it became clear to me that writing the “other” would always feel somewhat wrong, condescending. When I wrote my first paper on Facebook back in the spring of 2006, I was struck by the way in which my own experiences resonated in my writing, how the words of others challenged and complicated my perspective with layers of meaning. In other words, I realized the ethnographic authority in my own position as a “native” of an emergent “other”. Eventually, the real struggle became that of subverting such a perceived authority in pursuit of deep listening- of practicing empathetic, temporal re-interpretations of my interpretations. It is easy to say in theory, but difficult to show in practice. As such, I have concocted plans for a website that would ideally bring to life the co-constructive nature of this project by enabling further co-authorship in the form of a wiki . Rather than simply purporting a “native” interpretation, such an ethnography incorporates the voices of “other natives” as well as “others”. As for now? I no longer have a working title. That, too, must emerge out of the thematic coalescence of the many stories and experiences that demand still further interpretation.

Sex and Gender Performance on Facebook

It's been difficult to blog recently, difficult to find my own words and articulate my own thoughts amidst this constant flood of information. However, I have been absorbing quite a lot, thanks in large part to my ever-so-useful Google homepage, in which I can organize the well over a dozen RSS feeds I read regularly, my gmail, the livejournals and podcasts of my friends, my del.icio.us bookmarks, and the handful of widgets I find the most useful (such as Google Maps, blog search, Google Docs, wikipedia and YouTube).

I've just returned from yet another venture through the blooming fields of Facebook, having added two more applications:

SGO: Concerns sex and gender orientation. Facebook's options are rather limited, however with the addition of this app one can differentiate between sex and gender, gender identity and gender presentation, as well as specify who one is interested in. I recall a Facebook group that advocated more diverse and politically correct options for sex and gender orientation, as well as allowing users to articulate more than one relationship- these options are now available. For more information, check out the SGO FAQ and the Relationships++ application, which allows one to specify more forms of "Looking For" (such as swinging and polyamory) as well as multiple forms of relationships (such as BFFs, civil unions, and "seeing other people than").

Socialmoth: Users can post anonymous confessions that are read by other users. The most touching or intriguing gain "hearts" that other users give in response. Thus far, I've yet to see anything particularly spicy... most confessions follow along the lines of "I wish he loved me back." or derogatory "flames".

An update on the "Honesty Box" app: Thus far, I've learned two things about myself: I inadvertantly offended someone, who found it best to let me know only in the most aggravatingly anonymous form possible, and that I'm "out of control". Assessment: the inclusion of this app has thus far served only to make me slightly paranoid and quite self-conscious.

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I read a blog post recently regarding MySpace's plan to build and expand MySpace TV, as well as allowing third party applications. Such moves are being made in order to maintain their top social network status amidst the frenzy surrounding YouTube and Facebook. MySpace's reputation for processor-heavy, cluttered profile pages has prompted a growing concern over Facebook's development. Whatevs.

It's Been Awhile: SNC News!

Facebook has recently integrated the Developer's Platform into its core site, allowing users to choose from over 200 applications.

Among the most popular:
-Top Friends: Choose up to 24 friends to display directly on your profile, allowing you to both a) play favorites and b) shorten the number of clicks it takes too check up on your best friends.
-Free Gifts: Don't feel like giving to charity? Give little gifts (represented as occasionally clever icons) for your friends to display proudly on their profiles- for free!
-Video: Yes yes, now you can post videos on your profile also! Or send video messages!
-Flikster Movies: Share what movies you've seen recently with your friends- great for recommendations.
-iLike: Add music that you've been playing through iTunes. It also lists upcoming concerts, allowing you to see who else may be attending.
-Trakzor: This only works if your friends install the application also- but you can see who is viewing your Trakzor page. Note- stalking is still a 100% safe and viable Facebook activity- if you don't want to be tracked, simply don't visit people's Trakzor pages.

My personal favorites:
-Graffiti: Placed right above a profile's Wall, allows friends to draw on your wall.
-Games: Play a Battleship-type game (using sushi as playing pieces as opposed to ships), strip blackjack (they censor out the genitalia- rated E for everyone!), and more (play tetris while you wait for other users to join your game- either random or from one of your networks).
-Honesty Box: Allow your friends to anonymously tell you exactly what they think of you (don't worry, it's private- you can revel in your shame/anger/surprise in peace!). However, like the Trakzor app, your anonymous commentator also needs to install the app in order to send you a message. Once again, a useless application unless/until it becomes popular.
-(fluff)Friends: Add little graphic friends to your profile (mine is a flying giraffe I named Sasha).
-Extended Info: Add more info boxes to your profile (I added "Things I Am Looking At Right Now" and "Summer Schedule").
-Wis.dm: A Q&A site, Wis.dm's Facebook app asks questions of users, pairing them to other users who've answered similarly. Users gain points as they answer questions- a veritable smorgasbord of possibilities for advertisers.

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MySpace is working on a news site, currently in Beta: http://news.myspace.com . I especially like the integration of Event news from LinkedIn and MeetUp. They've also recently developed a profile customizer utility that's incorporated within the site, removing the necessity of seeking external MySpace Layout sites for the non-HTML-savvy.

Also of note: For some reason or another, the number of pornography accounts requesting my friendship is exploding. At least they are easy to swiftly detect and decline- a game of "spot-the-thong".

Lit Review: A familiar Face(book): Profile elements as signals in an online social network (Lampe, Ellison, & Steinfeld)

In the third of a continuing series of Facebook research projects, Lampe et al; drew data from over 30,000 Facebook profiles at Michigan State University in order to uncover the relationships between the amount and type of profile elements presented and number of friends.

Walther's Social Information Processing Theory: Online, lack of traditional cues leads to the development of new social cues, such as spelling ability.

Signaling Theory: Profile elements are signals used by individuals to communicate personal qualities that are interpreted by others in order to make judgments.
-Donath differentiates between assessment signals (which are observable qualities) and conventionial signals (indicated through social conventions). Online signals are generally conventional.
-In the world of Facebook, relationships are generally formed first offline. Thus, the structure of Facebook encourages honesty in profiles. Dishonesty is typically playful or ironic in nature.
-The researchers propose that the number of legitimate conventional signals included in Facebook profiles is proportionate to the size of one's online social network, as well as the signaling value of less verifiable cues (such as interests).

Common Ground Theory: Profile creation is motivated by a desire "to establish common frames or reference that enhance mutual understanding."
-Community membership is integral to assessing the amount of shared understandings, working to establish common frames of reference.
-Information derived from Facebook profiles works much in the same way as face-to-face "interviewing", indicating shared common ground that may enhance understanding between individuals (such as shared location or academic major).

Transaction Cost Theory: In establishing these common frames of reference through profiles, costly negotations ensue that work to enhance communication between interactants.
-Facebook profiles reduce the cost of connections by creating an easy way for individuals to search for those who share their interests or other attributes. Thus, the more information that is provided by an individual, the more likely they are to be found by others, enhancing the number of connections displayed by that individual.
-From this lens, the researchers suggest that the more verifiable elements and contact information is exhibited in one's Facebook profile, the greater the effects will be on the number of friends that person has.

The study used automated scripts to gather profile information, which was then encoded into four variables:
1. Control Variables: Network characteristics. (Sex, Length of Membership, Institutional Status, Last Updated)
2. Referents Index: Common points of reference, possibly assessment signals. (Hometown, High School, Residence, Concentration)
3. Interests Index: Conventional signals of identity. (Favorite Movies/Music/Books/TV Shows/Quotes, Interests, Political Views, About Me)
4. Contact Index: Willingness to share off-site connections. (Relationship Status, Looking For, Website, Address, Birthday, AIM, Email)
5. Dependent Variables: Total number of friends (Same School, Other School)

Results
-Users completed 59% of fields on average.
-Median number of preferences listed: 5 interests, 1 book, 5 movies, 3 music, 0 TV shows, 36 characters in "About Me" section.
-Median number of friends: 75 same school, 68 other school, 0.53 ratio.
-Number of friends is highly correlated with undergraduate status, as well as how long the account has been active.
-The act of providing information on one's profile is highly correlated with number of friends, most notably High School (92:35), AIM (100:50), Birthday (80:26), Favorite Music (83:37), and About Me (88:56). The first three aid in supporting pre-existing bonds, such as high school bonds, while the former provide information about one's identity to all users.
-There is a weak correlation between the AMOUNT of information in profiles and the number of friends. The researchers posit two possible explanations: either a user with many friends feels social pressure to include more information, or such a user includes more information while also seeking out more people to add as friends.

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One of the main limitations described by the researchers is that their study focused on the behaviors of Facebook users, but not their attitudes toward or motivations behind these behaviors, and that they did not examine the content of profile fields, but rather the existence of them.

My examination of online social networking communities will be considerably less quantitative than many of the studies I have been reviewing. An emphasis on qualitative interviewing of SNC members (both face-to-face and online) will be a considerable benefit to the current research in this field.

The Age of Egocasting?

Rosen, a technology journalist, discusses emerging online community practices in terms of a modern-day process she has coined “egocasting”. She documents the recent history of communicative technologies, which allow individuals to control with increasing precision the information they consume. Popular contraptions such as TiVo and the iPod allow individuals the capacity to avoid the sounds, images, and ideas we don’t agree with. She warns of the potential of this power for crafting a culture that is profoundly impatient and critical of all that does not align with their ideologies of choice.

TiVos and iPods will never destroy us. But our romance with technologies of personalization has partially fulfilled Krutch’s prediction. We haven’t become more like machines. We’ve made the machines more like us. In the process we are encouraging the flourishing of some of our less attractive human tendencies: for passive spectacle; for constant, escapist fantasy; for excesses of consumption. These impulses are age-old, of course, but they are now fantastically easy to satisfy. Instead of attending a bear-baiting, we can TiVo the wrestling match. From the remote control to TiVo and iPod, we have crafted technologies that are superbly capable of giving us what we want. Our pleasure at exercising control over what we hear, what we see, and what we read is not intrinsically dangerous. But an unwillingness to recognize the potential excesses of this power—egocasting, fetishization, a vast cultural impatience, and the triumph of individual choice over all critical standards—is perilous indeed.

The parallels to online communities are cutting. Though our culture frequently heralds the globalizing force of technology, there are darker implications that this technology may allow use to blind ourselves entirely to ideas and information that contest our beliefs and challenge our comfortable notions of ourselves, others, and the world at large.

Lit Review: An Evaluation of Identity-Sharing Behavior in Social Network Communities (Stutzman)

-Though academic institutions have been working to protect student identities, their work is increasingly being undermined by social networking communities (SNCs).
-The goals of this study were twofold: obtaining quantitative data about SNC participation on college campuses, and analyzing member attitudes pertaining to SNC participation and online identity sharing. This data was gathered from the perspective of an outsider to these communities.
-A random survey of 200 students (38 of whom responded) inquired about the specifics of their involvement in SNCs as well as their feelings regarding online identity sharing. The researcher then created a disclosure matrix for each participant by examining the data made available in their SNC profiles.
-Limitations: Small sample size, internet survey may be biased toward the tech-savvy, outsider status, lexical differences in coding identity elements of the SNCs (favorite movies, sexual orientation, academic status, etc;).

Findings
-71% involvement in SNCs: 90% of undergrads, 44% of grads.
-Most popular was Facebook (90% of undergrads), followed by Friendster and MySpace.
-Though participants expressed doubt that their identity information was protected online (2.66 on a 5-point Likert scale), they were nevertheless okay with friends accessing this information (4.55), but markedly less so with strangers (3.15).
-Information of particular interest: location, sexual orientation, political status
-Urges discussion of new identity disclosure threats posed by SNCs.

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The very small sample size of this study makes it almost entirely worthless to review, but it is worth noting that academic institutions are working to protect the identities of their students. In another vein, the enormous discrepency between SNC participation by undergrads and that of graduate students suggest that the undergaduate community may possess certain qualities or needs that SNCs fulfill, such as maintaining high school ties.

Seeing as identity disclosure would seem to be a pertinent issue, it would be interesting to reassess users' feelings on the matter now that SNCs have become both mainstream and problematized by media discourse. How is "stalking" defined (it is a commonly used term in Facebook discourse)? What sort of activities and degree of involvement are deemed acceptable by today's norms?

Lit Review: Digital Relationships in the ‘MySpace’ Generation: Results From a Qualitative Study (Dwyer)

A qualitative study of online social networking sites and instant messaging.

Background
-CMC reduces the exchange of social context cues, affecting perceptions of truthfulness, interpretation and response to messages, and the formation of impressions.
--Social Information Processing Model (Walther): CMC relies on paralinguistics, slowing the rate at which social cues are received.
-Impression Management (Goffman): The subtle process of controlling another's perception of something by managing the information exchanged in a social interaction. When that something is one's own identity, it is referred to as self-presentation. We interpret others through inference of their roles, derived from the information they or others present to us.
-Social-Technical Gap: The space between what technology can support and what actually happens in the social world.

The Study
-Examined the use of technology to manage relationships, and the ways in which these technologies mediate behaviors pertaining to the management of these relationships.
-The semi-structured interview designed inquired about self-presentation/impression management, pros and cons of these systems, usage and dependency for social communication. It also probed participants for information on how they used the tools provided by this systems in developing new relationships, restricting access, and responding to negative events. Expectations of privacy were also investigated, pertaining to what individuals felt comfortable with sharing and why.
-Interviews were conducted by 6 undergraduates, who interviewed a total of 19 college-aged participants. The transcripts were content-analyzed and coded.
-Participants reported heavy use of communication technologies, heralding their low cost, entertainment value, and convenience.
-Profiles provide the opportunity for impression management. Authenticity plays a large role here- profiles that appear (or are known to be) false or contrived trigger a very negative impression. However, they also discussed the need to create a "cool" persona and intense awareness of how others would perceive their self-presentations. Nevertheless, the act of constructing one's profile was generally considered a fun, entertaining activity.
-As one participant put it, "The defining characteristic of social networking sites is extreme impersonality. The people that one talks to on these sites are not treated as other human beings. They appear more like characters in a story."
-Though privacy concerns have been well-documented, the participants expressed general apathy, countering that they as members are responsible for the content and management of their virtual personas.
-Acknowledged that relationships formed online are superficial in nature.
-General enjoyment of these systems' ability to maintain bonds with those one doesn't see every day, as well as reunite one with old friends.
-Instant Messenger Away Messages: A user is able to monitor others while behind the "barrier" of the away message.
-Comfort level increased as the degree of their own anonymity rose, decreased with the anonymity of others.

Framework
Communication technology features (profile, visibility, and identity management) enable interpersonal relationship management (forming new relationships, maintaining existing relationships), which is in turn influenced by individual attitudes (impression management, concern for information privacy).

Questions Raised
How is impression management carried out within CMC?
How to explain the apparent contradiction between privacy concerns and the overwhelming popularity of social networking sites?


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Individuals are fluid, not static, and in the act of creating a profile of the self one undergoes a strangely simplified process of impression management. I would like to examine the paralanguage of Internet communities, the ways in which social cues are subtly communicated, as well as the complex ways in which impression management is enacted.

Lit Review: Managing Visibility, Intimacy, and Focus in Online Critical Ethnography (LeBesco)

Focus: Studying communication about fat identification (on the Internet).

Method: Downloaded posts and threads, participated in the community, made community aware of her status as researcher.

Theory: Critical ethnographic approach that sought to challenge mainstream political and social discourse about fat bodies.

Points of Consideration: Changes in embodiment allowed for by the use of technology; alternative model of personhood (observing communicative processes and social interaction, as opposed to individualistic narratives); the "cybernetic shape of information technologies" as a political arena.

Questions Raised: How are bodies and identities "policed" in internet forums? How does the design of Internet space affect deployments of power?

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Many of those with whom I've discussed the political and cultural potential of the internet believe that the lack of face-to-face interaction renders individuals essentially isolated. However, is it not possible that meaning can be created irrespective of time and space? That you or I could psychically connect through the sharing of information and ideas across immense distances?

Identity projection, or "egocasting" (see Christine Rosen), allows for an enormous amount of social creativity and identity play. In this arena, the body exists apart from the mind- a condition which may be extraordinarily appealing for those who undergo consistent prejudice and discrimination instigated by their physical forms.

Facebook Play

From allusions to illusions, fakery to forgery, Facebook is an arena for social performative play. One would do well to ensure the secrecy of one's password and to log out with consistency, because you (yes you!) could be the next victim of identity appropriation and warping of the most embarassing variety.

This subject comes to mind in light of today's Facebook experiences: a high school friend of mine had suddenly become a black lesbian. Also, it was apparently her birthday, and in the hour or two it took for her to realize what had occurred, several friends had posted somewhat confused birthday greetings on her wall.

This is not the first time I have witnessed this particular form of public humiliation. You have been warned.

It could happen to you.

Lit Review: Technological Environments and the Evolution of Social Research Methods (Christians & Chen)

-From Newton --> Shannon and Weaver's The Mathematical Theory of Communication
-Carl Couch: Audio and video recording of human interactions.

Internet Research Pros:
-24-hour, instantaneous access.
-Massive sampling possibilities.
-Ability to pinpoint special interest groups
-Logs of conversations.

Issues in Internet Research:
-the bias of technology: what are the optimum qualities, and in what cases is the Internet less advantageous than other media?
-the technological imperative: tendency to allow Internet technology to monopolize other forms, yet this technology could not exist with the others.

Media of communication are vast social metaphors that not only transmit information but determine what is knowledge, that not only orient us to the world but tell us what kind of world exists.

-Marshall McLuhan

-organic communities: electronic culture dislocats us from space and history. Lacking acoustical symbols, assured markers of identity, and its dependence on the offline world, the online "world" cannot be one of its own making, per se.

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I would argue that online environments can indeed be historically situated, and that we are in the midst of crafting a virtual world that will come to allow for extensive and imaginative identity play. However, what is often observed online is not the creation but rather the extension of real-world phenomena. In what ways are new forms of communication and community-building being created in virtual environments (cultural appropriation, network-bridging, etc;)?

Lit Review: "Seeing and Sensing" Online Interaction: An Interpretive Interactionist Approach to USENET Support Group Research (Walstrom)

A third-person observation cannot uncover the invisible bonds of connection that motivate people to interact with and feel responsible toward one another, particularly in sensitive cases in which anonymity can provide the comfort needed to become uninhibited with others, such as support groups. Traditional ethnographic methods may work for some online groups, but an interpretive interactive approach of forming an emotional connection to the participant may be essential to understanding her processes of sense-making.

In this study, the researcher was obliged to also have undergone the experiences of those in specific support groups, allowing both a third- and second-person position (analyst and participant-experiencer). Her own participation in an eating disorders support group yielded three central tenets: the formation of a public, group narrative to serve as a collective resource, discursive practices such as politeness to serve as protection of individual/group face, and the co-construction of eating disorder identities.

Social Constructionism: "the self-other dimension of interaction"- all cultural meanings are co-constructed.

Rhetorical-responsive Approach: Seeking understandings of "living utterances"

Interpretive Interactionism: Attending to the everyday experiences (feelings, actions, meanings) of interacting individuals.
-Researchers must make interpretive processes as public as they can, as well as the multiple methods employed.
-Micro-level: Local meanings to illuminate the inner lives of partipcipants.
-Macro-level: Connecting these micro-lvel findings to the poicies or institutions that can affect them.
-Rejects generalizations, positivism

In this study, the mainstream discourse of objectifying, pathologizing, and trivializing the experience of those suffering from eating disorders is problematized by fully representing the visceral experiences, competencies, and emotions through an interpretive interactionist approach. The approach was also feminist in nature, contesting the scientific discourse for its inability to recognize the authority of women in describing their own experiences. This merging of methodological approaches enhances the rigor by expanding the scope of inquiry into shared experiences.

Grounded Theory: Locating a core category for organizing the vast numbers of responses generated by a group and coding the actions and experiences in written accounts. For example- a category used in this study was the frequent and systematic tendency to personify the eating disorders ("the monster within"). This tendency can be invoked in a variety of situations, which were also coded (eg; introduction, ephiphany, cry for help). Can reveal much about the co-construction of identity.

Conversational Analysis: Noting what is displayed as salient in the structure of one's talk. Some things that are examined are the rules governing turn-taking, normative responses, use of genre (public narrative)

Discourse Analysis: Includes critical discourse analysis- critique of the hegemonic and institutional forces at work in local interactions. Also self-other positionings, responses to emotionally-charged displays.

Online Interpretive Interactionist Approach
-Self-presentation at introduction of link to group, sharing the dilemma/discourse.
-A feminist communitarian approach reflects the researcher's shared emotionality with paritcipants, research that will make a difference.
-Benefits: 1. representing participants' own voices validated their perspective, 2. thick description of shared problematic experiences enhances self-understandings, 3. critique of dominant discourses that affect the participants' potential for change.

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Unlike this study, I am not seeking to uncover particularly sensitive issues. I am interested, however, in the formation of relationships with participants in order to understand more empathically, as well as challenge dominant discourses (such as predator threats, grand delusions of privacy, inability for computer-mediated communication to evoke tangible responses/form true social bonds, meeting of strangers, etc;). It will be important to examine the priority that individuals themselves place on online interactions, thus the first segment of my methodology will involve asking participants to articulate their own experiences in written accounts (through internet-based surveys). The accumulation of a large quantity of written data will serve my aim in categorizing experiences through the lens of public narratives and shared emotional displays.

Also, rather than "recruiting" subjects, I will be posting information about the study, as well as a link to the online survey(s) on public message forums, through which individuals will be self-motivated to participate. In addition, I will be evoking an interactionist approach through engagement with others in public dialogue spaces, such as message boards and group forums.

Lit Review: Profiles as Conversation: Networked Identity Performance on Friendster, by danah boyd and Jeffrey Heer

o The Friendster profile represents not a static individual, but rather “a communicative body in conversation with other represented bodies.”
o Communication as multimodal; performance and interpretation.
o How are unknown audiences negotiated in light of such public-private technologies as blogs and photosharing communities such as Flickr?

Background
o Description of content/functions
o Visual example of a profile
o Purpose of site: initially, dating, but interpreted as presentation of self, playful network-building, competition & voyeurism.
o Audience: gay men, bloggers, Burners
o History: Since 2003, has rapidly declined in popularity amongst initial members.
o Methodology
o Ethnography: 9 mo. Participant-observation, interviews, surveys, focus groups; 200 participants; 1.5 million profiles
o Visualization: Egocentric & interactive

Context
o Internal homophily / homogeneity
o As with Facebook, the network grew in population and diversity and challenged conceptions of perceived audience
o Playfulness depicted by Fakesters, encouraging creative performance while also mocking serious networkers…

Conversing
o Exchanging information- from performance → conversation
o Semi-public (bulletin board) & private (messaging)
o Embodiment through profiles
• Markers: photos, relationship status, looking for,
o Cultural rules: when is friending appropriate? What are the deeper meanings beneath the various facets of the profile? Reciprocity of testimonials…
o Photosharing as conversation and reinforcement of social bonds
o Friendster vocabulary much like Facebook vocabulary- a “friendster” / “Facebook friend”

Frozen Performances
o Lack of updating profiles – frozen identities, “time capsules”…
o Future a digital graveyard of past identity performance?
o Confusion of public/private in the virtual realm- persistence

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This study could serve as useful in comparative analyses- Friendster was one of the first online social networks to become popular, as well as one of the first to become unpopular for a host of reasons (namely, the impact of moderating that resulted in the "Facebook Genocide", a lack of network limitations, a lack of new interactive content- that is, until Facebook became popular). Will MySpace head in a similar direction? Same potential for Tribe if it sells out...

New forms of conversation through digital content, especially photosharing. Facebook's "photo tagging" function was key to its popularity boom. The ability to add content of any sort is essential for conversation.

MySpace: User's can edit their own profiles as well as the comments they leave others with HTML, granting users an enormous degree of agency. However, this can get messy when profiles take minutes to load content (often encounter blaring music, seizure-inducing videos, slow-loading photo galleries, inane ego-capsules).

Facebook: Much cleaner than MySpace, but also much less agency. Users can import blogs, create slick Event and Group pages and invite users, and share content from the web (including video and audio).

Tribe: Users can choose from a variety of profile templates and arrange the content blocks on those templates. Again, less agency, however users are given a great variety of easy fill-in-the-blank templates. Above all, Tribe is the least susceptible to media-overload- message board forums are still the principle tenet of groups (Tribes), and users can choose the hierarchy of the information they divulge about themselves.